BRANDING

Branding is a marketing mix which most american companies have.apple,blackberry,microsoft,atandt pepsi,cocca-cola are all brands which have their trademark logo to differentiate it from other products.
america as a country prides herself as being a country every person wants to visit.italians are crazy about america,africans,asian,and europeans.they want to carry american international passport.this is because of the branding of the united states of america.the country has been able to provide consumer services and also touch the lives of people around the world with advance technology.
american multinational companies like coca-cola places advertisement through the media, newspaper,radio,cnn,fox news,voice of america etc to promote their product every christmas.
multinational corporations such as chevron,hallibuton,google,apple etc operate globally.these companies whichever country it operates influences the foreign exchange of the country,imprt and export,provides jobs and share tade secretes which makes them competitive.
marketing mix such as price,product,promotion and place is used very well by these multinational american corporations.